American Journal of Theoretical and Applied Business

Volume 9, Issue 4, December 2023

  • Strategic Approach and Organization of Agricultural Small and Medium Enterprises Distribution Channels in Lubumbashi: An Empirical Research

    Lubangi Bidwaya Joyce, Mbayo Kabango Christian

    Issue: Volume 9, Issue 4, December 2023
    Pages: 94-102
    Received: 5 September 2023
    Accepted: 26 September 2023
    Published: 8 October 2023
    Abstract: In the present competitive market universe, enterprises develop or adopt many strategies to set up a competitive advantage to overcome their rivalry by improving and making their offers unique. According to the targeted performance, those strategies can be crafted at different levels of the firm's operations, such as the organization level, functio... Show More