Research on Consumer Satisfaction Factors in Live Streaming Mode: Take Sichuan-Flavored Products as an Example
Gao Yuan,
Jiang Yunying,
Chen Luying,
Jiang Weiwei,
Chen Qiulian
Issue:
Volume 8, Issue 3, September 2022
Pages:
38-42
Received:
9 July 2022
Accepted:
22 July 2022
Published:
29 July 2022
DOI:
10.11648/j.ajtab.20220803.11
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Abstract: In recent years, with China's strong support for poverty alleviation and agricultural assistance, various e-commerce platforms have successively launched live broadcasts of agricultural products. Consumer satisfaction under the live broadcast mode has become a major issue that major e-commerce platforms and enterprises attach great importance to. In order to improve consumer satisfaction under the live broadcast mode, this paper takes Sichuan-flavored products as an example to construct a questionnaire for live-streaming sales of Sichuan-flavored products, and the data has passed the reliability test and validity test. Then put forward theoretical hypothesis, and carry out hypothesis test through regression analysis. After the test, it is concluded that product quality, product price, after-sales service and logistics service are significantly correlated with consumer satisfaction at the level of 0.01, and it is a positive correlation, and the hypothesis is established. At the end of the paper, it is proposed to strengthen the quality of Sichuan-flavor products on the live broadcast platform, improve the after-sales service quality of Sichuan-flavor products on the live broadcast platform, adopt reasonable pricing for the live broadcast platform Sichuan-flavor products, and improve the live broadcast platform. It can improve the satisfaction of consumers in the live broadcast mode.
Abstract: In recent years, with China's strong support for poverty alleviation and agricultural assistance, various e-commerce platforms have successively launched live broadcasts of agricultural products. Consumer satisfaction under the live broadcast mode has become a major issue that major e-commerce platforms and enterprises attach great importance to. I...
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Analysis of Levels and Determinants of Technical Efficiency of Tef Producers in Walmara District, Ethiopia
Addisu Getahun,
Gadisa Muleta
Issue:
Volume 8, Issue 3, September 2022
Pages:
43-49
Received:
19 July 2022
Accepted:
5 August 2022
Published:
15 August 2022
DOI:
10.11648/j.ajtab.20220803.12
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Abstract: Agriculture is the backbone of the Ethiopian economy on which 80% of Ethiopians base their livelihoods. Technical efficiency is the level to which the maximum possible output is achieved from a given combination of agricultural production inputs. This study aimed to analyze the level of technical efficiency and identify sources of inefficiency among tef cultivating farmers in Walmara district, Ethiopia. The study was conducted based on primary data collected from 261 sample households. For the analysis of collected data, both descriptive statistics and econometric models were used. A Cobb-Douglas stochastic frontier production model was used to estimate the technical efficiency score and identify the determinants of efficiency levels. The MLE of the stochastic frontier production model indicated that tef output was statistically significantly and positively affected by three production inputs including oxen, fertilizers, and herbicides. The mean technical efficiency of sampled households in the district was 83.3% which indicates the respondents have the potential to raise tef output by about 16.7% by using available production inputs on hand efficiently. The estimated results of the inefficiency model presented that the sex of household heads, educational level, and livestock owned affect the technical inefficiency of tef producers negatively and significantly. The model result specifies that being a male household head, attending formal education and the number of livestock make tef producers technically efficient to produce more. Hence, the agricultural sector policies and strategies that improve the skill of farmers and the provision of agricultural production inputs timely and in adequate quantity make tef producer farmers more productive and efficient.
Abstract: Agriculture is the backbone of the Ethiopian economy on which 80% of Ethiopians base their livelihoods. Technical efficiency is the level to which the maximum possible output is achieved from a given combination of agricultural production inputs. This study aimed to analyze the level of technical efficiency and identify sources of inefficiency amon...
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Assessing Customer Satisfaction on Service Delivery of Cooperative Bank of Oromiya Nekemte Branch
Issue:
Volume 8, Issue 3, September 2022
Pages:
50-61
Received:
6 August 2022
Accepted:
3 September 2022
Published:
27 September 2022
DOI:
10.11648/j.ajtab.20220803.13
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Abstract: Service is any act or performance that one party can offer to another that is essentially intangible and will not fault in ownership of anything. Customer is a person or an organization that buy goods or service either to save for profit or to use for personnel consumption. Customer satisfaction is a person feeling of pleasure or disappointment resulting from company service perceived out comes in relation to his/her expectation. The main objective of the study is to assess customer satisfaction on service delivery of Cooperative bank of Oromia Nekemte branch. The target population of this study would be both client and employees of the banks. Out of 60 employees of Cooperative bank of oromia Nekemte branch the researcher was select and from its customer the researcher was select 50 customers from 1500 and the researcher used judgmental probability sampling techniques as a sample methods to get relevant information from banks customer and employees under study. Judgmental non probability sampling techniques was used more because of low cost and less time. In this study descriptive research design was used because the study describes is to investigate the reason to asset fixed management and accounting practice in the organization. The researcher have been collect data from both structured questionnaires for both employees and customer while secondary data was collected from the banks reports broaches bulletins etc. The questionnaires would incorporate both closed and open ended question.
Abstract: Service is any act or performance that one party can offer to another that is essentially intangible and will not fault in ownership of anything. Customer is a person or an organization that buy goods or service either to save for profit or to use for personnel consumption. Customer satisfaction is a person feeling of pleasure or disappointment res...
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