American Journal of Theoretical and Applied Business

Volume 8, Issue 3, September 2022

  • Research on Consumer Satisfaction Factors in Live Streaming Mode: Take Sichuan-Flavored Products as an Example

    Gao Yuan, Jiang Yunying, Chen Luying, Jiang Weiwei, Chen Qiulian

    Issue: Volume 8, Issue 3, September 2022
    Pages: 38-42
    Received: 9 July 2022
    Accepted: 22 July 2022
    Published: 29 July 2022
    DOI: 10.11648/j.ajtab.20220803.11
    Abstract: In recent years, with China's strong support for poverty alleviation and agricultural assistance, various e-commerce platforms have successively launched live broadcasts of agricultural products. Consumer satisfaction under the live broadcast mode has become a major issue that major e-commerce platforms and enterprises attach great importance to. I... Show More
  • Analysis of Levels and Determinants of Technical Efficiency of Tef Producers in Walmara District, Ethiopia

    Addisu Getahun, Gadisa Muleta

    Issue: Volume 8, Issue 3, September 2022
    Pages: 43-49
    Received: 19 July 2022
    Accepted: 5 August 2022
    Published: 15 August 2022
    DOI: 10.11648/j.ajtab.20220803.12
    Abstract: Agriculture is the backbone of the Ethiopian economy on which 80% of Ethiopians base their livelihoods. Technical efficiency is the level to which the maximum possible output is achieved from a given combination of agricultural production inputs. This study aimed to analyze the level of technical efficiency and identify sources of inefficiency amon... Show More
  • Assessing Customer Satisfaction on Service Delivery of Cooperative Bank of Oromiya Nekemte Branch

    Hunde Emiru Abeku

    Issue: Volume 8, Issue 3, September 2022
    Pages: 50-61
    Received: 6 August 2022
    Accepted: 3 September 2022
    Published: 27 September 2022
    DOI: 10.11648/j.ajtab.20220803.13
    Abstract: Service is any act or performance that one party can offer to another that is essentially intangible and will not fault in ownership of anything. Customer is a person or an organization that buy goods or service either to save for profit or to use for personnel consumption. Customer satisfaction is a person feeling of pleasure or disappointment res... Show More